When native apps first entered the market, people could not get enough of them. It has changed how consumers interact with mobile devices and brands. The recent trend, however, shows that people are moving away from apps. According to comScore, most consumers do not download any apps per month. So, for a native app to be successful, it must be exceptional, which is a high demand for an app in the business area.
Since they were introduced in 2015, PWAs have gained the most popularity this year. Google, Apple and Microsoft – the three main standards for native app distribution – are all moving to progressive web apps. Due to their inherent flexibility, PWAs are the best way to stay in the position of anticipating trends in the mobile apps world.
From Twitter to Starbucks, progressive apps prove that any business can make significant gains with this technology. Specifically, Tinder saw half-load times compared to its native app. This has led to longer app times, more messaging, and more interaction within the app. And with a PWA, users could access Tinder from mobile or desktop devices, expanding the target market.
PWA’s PWA users spend 40% more on the site compared to the previous mobile site. Ad revenue rates also increased by 44%. Lancôme recorded a 84% decrease in time until the page is interactive, resulting in a 17% increase in conversions and a 53% increase in iOS mobile sessions with the progressive application. Also, let’s not forget that other major players in the market are also successfully using progressive web apps such as: AliExpress, Twitter, Forbes, OLX and others